• Cruelty-Free Blog

    Tips on switching to cruelty-free

    Switching to cruelty-free in South Africa can be a bit of a challenge… however, knowing how and where to start can be a huge help! Read on to learn how I started my transition to cruelty-free and gain some tips on how you can begin your own journey. 2 years ago I had my skincare, beauty and cosmetic products sorted… meaning I knew what worked for my skin, what looked good and what didn’t. The problem was that ALL the items I was using were tested on animals or sold in countries where testing on animals is required by law. Yip, you read correctly…. all of them. I had no…

  • Cruelty-Free News

    California bans the sale of animal tested beauty products

    California lead the way by becoming the first USA state to ban the sale of animal tested beauty products. The California Senate Bill 1249 was signed by California Governor Jerry Brown on Friday 28th September 2019. In short, this bill bans manufacturers from importing, selling or offering for sale any cosmetics which have used animal testing at any stage of the products development, on or from the date of the 1st January 2020. According to the bill cosmetics are defined as ‘any article intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness,…

  • Cruelty-Free Brands

    Is Smashbox Cruelty-Free?

    Is Smashbox (owned by Estée Lauder) a cruelty-free brand in South Africa? A question with MANY differing views and answers. So what are the facts? At this very moment in time Smashbox does not test on animals during any point of their manufacturing process and do not sell their products in countries where testing on animals is required by law. They have also been certified as cruelty-free by PETA. However, this has only been since the beginning of 2017. Prior to this Smashbox products were available in China and therefore could not be considered as cruelty-free. It is only recently that the brand has updated it’s policy to state that…

  • Reviews

    Product Review: Esse eye make-up remover

    Esse is a brand that I love for many ethical reasons: certified organic, vegan, fair trade and obviously cruelty-free (endorsed by Beauty Without Cruelty and PETA). However, what makes me really, really love this brand is that they have created an eye make-up remover that honestly beats any other one I have tried! Available online at Faithful To Nature. Esse describes it’s C7 eye make-up remover as ‘this water-based, ultra-light emulsion dissolves make-up without irritation. Thoroughly cleanses the eye area leaving eyelids relaxed and hydrated. Jojoba Oil hydrates while Aloe Vera soothes’… and I couldn’t agree more. A far cry from my old paint stripping make-up removers, this products makes…

  • Cruelty-Free News

    The Body Shop partners with Natura

    That’s right! Towards the end of 2017 The Body Shop was bought by the Brazilian cosmetics company Natura & Co for an eye-watering number of dollars (read more here). Natura & Co also own Aesop and Natura – and together the three companies commit to ethical and sustainable business practices. According to Nature Watch the company’s representatives have confirmed that Natura has a cruelty-free animal testing policy. This is BIG news for animal lovers everywhere because although The Body Shop has always been pro cruelty-free, being owned by L’Oreal Co from 2006-2017 meant that shopping at the Body Shop was indirectly lining L’Oreals pockets. This definitely tainted The Body Shop’s image and…