WELCOME to Cruelty-Free Frances! I am so glad that you have stopped by. This site has been created to empower South African beauty enthusiasts to easily make cruelty-free choices.

ABOUT (the short version)

I believe that having dewy skin and full lashes shouldn’t come at the expense of an animal’s well being.

I created this site as I found there was a need for a South African cruelty-free online platform which included an extensive yet simple to use brand list and some honest opinions on which products work.

I am not an organisation. I am just Frances trying to do my bit to make cruelty-free shopping easier and more attainable for my fellow South Africans.

ABOUT (the full version)

I have always been an animal lover and product junkie, but never put the two together until recently when I decided to make the switch-over to using only cruelty-free beauty products. I thought this transition would be easy… I could not have been more wrong!

Goodbye to the majority of make-up brands and products that I used! I was shocked that these major brands test on animals, allow third parties to do so or sell products where animal testing is required by law.

I needed help – and although there are a significant number of international cruelty-free beauty sites and blogs, I could not find a specifically South African guide which gave me a simple, trustworthy cruelty-free brand shopping list (created from multiple certified organisations and sources) and provided personal & honest information to make informed choices about products available in South Africa.

This lead to my frustrating product-transition journey of:

  • buying products that did not work for my skin type, making me break out or dry out
  • using make-up that stung my eyes or ended up half way down my face by the end of the day
  • purchasing brands that aren’t actually cruelty-free

However, through trial and error I have now found cruelty-free brands and products that feel great, look great, are effective and that I all-round absolutely love!

Which brings us here. A continuously growing site where you can follow me on my journey with cruelty-free beauty and where we can make decisions together about which products work and which don’t.

I have created this site to bring you the basics – a cruelty-free brand list which will be updated on a frequent basis, a news feed of what’s plotting in the cruelty-free beauty industry and some reviews to help you choose products.

Thank you for reading!


For any questions, suggestions or feedback please feel free to email me at crueltyfreefrances@gmail.com