• Cruelty-Free Brands

    Is Smashbox Cruelty-Free?

    Is Smashbox (owned by Estée Lauder) a cruelty-free brand in South Africa? A question with MANY differing views and answers. So what are the facts? At this very moment in time Smashbox does not test on animals during any point of their manufacturing process and do not sell their products in countries where testing on animals is required by law. They have also been certified as cruelty-free by PETA. However, this has only been since the beginning of 2017. Prior to this Smashbox products were available in China and therefore could not be considered as cruelty-free. It is only recently that the brand has updated it’s policy to state that…